Why do some people and competitors keep on talking about animated websites? What are they? And are they really worth the investment?
This blog focuses on the benefits of animations in websites. How they help visitors and how they bring in money to the business.
What is a website animation?
An animation effect in a website is where things appear to be moving. Some of common animation trends in tech this 2018 are animated font and styles and seamless transitions. The most ideal animations are the ones that doesn’t feel like it’s being animated at all.
Animations create movements for your eyes to feast on. These make your website more attractive and interactive for viewers to experience. Here’s some of the best animated websites we’ve found:
This company makes and delivers leather wallets all over the world. Their website creatively features their main product while maintaining a professional image.
Alfred offers 24-7 dry cleaning services. Their website tells how they do their service in a fun way though scroll animation.
It just makes sense for an animation studio to have an animated website. When visiting their homepage, you’ll see their iconic logo animated in tile-like feature with their famous characters and menu options.
How does this attract customers?
Animations create an alive feel for your website. When used properly, an animated website is not only attractive but tells stories and brand image as well.
Animations also help in highlighting a specific content, product or offers you may want to focus on. However, too much animation can be a sore to the eyes.
How much is too much?
There’s no specific count on how to measure the right amount of animation to be used. But, we advise to have your animation appear as natural as possible. Just like we mentioned earlier, the best animation doesn’t feel like one at all – and we should aim for that.